Brick-and-Mortar Bulletin: Renee Clements

Renee Clements of Magnolias Bridal Boutique.

Every year, Cape Girardeau’s holiday season kicks off with Old Town Cape’s annual Parade of Lights. Downtown is adorned with lights as classic cars, fire trucks, and parade floats decked out with lights promenade through the streets. It’s a magical way to usher holiday cheer into the city, and it’s one of Renee Clements’ favorite memories in Cape Girardeau.

“I’ll never forget watching the parade the first year the store was open,” said Renee, a twinkling smile on her face. “My husband and I bundled up, went outside, and saw the streets filled with lights. It was so wonderful!”

Renee Clements is the owner of Magnolias Bridal Boutique. Originally from Imperial, Missouri, Renee made the big move down to Cape Girardeau when she was accepted to Southeast Missouri State University. She double- majored in fashion merchandising and advertising, and her original plan was to advertise for a company in the fashion industry. However, Renee landed a part-time job at a bridal store while in college, and that led to her wanting to combine her love of fashion with the bridal industry.

Magnolias Bridal Boutique has been open since Jan. 1, 2016. Brides who wish to visit Magnolia’s schedule an appointment first, allowing the bride and her bridesmaids private access to the whole store, and a one-on-one session with Renee herself. Renee prides herself on being a one-woman show; she originally had plans to hire employees, but she decided that being the sole employee of the store allowed her to offer her brides a more personalized experience that better caters to their needs.

“It’s such a personal journey,” explained Renee. “You’re embarking on one of the biggest days of someone’s life.”

Although Renee enjoys quiet nights at home, one of her passions is traveling. She spent a few years living in Seattle after she graduated, and twice a year Renee travels to Chicago and New York so she can meet with her designers and confer with other professionals in her industry. However, Renee says that that Paris was by far her favorite destination; the architecture was breathtaking, and the history of the city was utterly fascinating.

Being a “glass half full” kind of girl, Renee is always looking to the future. She’s ready for winter, as the cold weather means that Christmas is right around the corner, and so are her favorite Hallmark movies! Additionally, Renee is happy to announce that Magnolia’s will be showcasing products by a new designer from Barcelona, Spain. Lastly, Magnolias will be going into its fourth year of business on New Year’s Day 2019. Indeed, the future’s looking bright for Renee Clements.

Disclaimer: This blog post and other Brick-and-Mortar Bulletins on this blog are not an advertisements, nor are they an expression of favoritism on the City of Cape Girardeau’s behalf. The purpose of this blog is to spotlight our local business owners/managers and thank them for providing the innovation that shapes the identity of the city and allows our community to thrive.

Seth Watkins is from Troy, Illinois and attends Southeast Missouri State University. He majors in public relations and minors in writing. Although his dream job would be drumming in a rock band, Seth hopes to build a career for himself in either the corporate or healthcare sector of PR. To learn more about him, visit his LinkedIn profile: