Cape Air Partners with Google on New Reservation Technology

Cape Air has partnered with ITA Software, a division of Google, to implement a new reservation system in hopes that it will make the process of booking a flight far easier for customers. This new technology will affect every step of a flight from booking tickets to take off.

Customers will enjoy the seamless booking system on Cape Air’s website, which now provides effortless purchases of one-way and round-trip flights and quickly processes changes in reservations. Cape Air provides several daily flights between St. Louis and the Cape Girardeau Regional Airport.

ITA originally developed this software for Air Canada. When Canada did not go forward with the deal, Cape Air jumped on it. As a benefit of being the first customer for this software, they were able to customize it to better fit their needs. To do so, they sent various iterations of the software to different airports, such as Cape Girardeau Regional Airport, that have contracts with Cape Air.

By doing this, Cape Air has been able to gain feedback from various airports on how well the technology is working and how to better implement it into their business. Cape Air Director of Marketing Trish Lorino thinks that this new technology will not only please long term customers but will help to draw in new ones.

“Whether in a small town or one of our hub cities such as Boston, the experience of flying with Cape Air is really easier and more convenient for the customer,” says Lorino, “You’re not going to be hanging around the airport anymore, the process is seamless.”

Cape Air hopes that this technology will help develop a quicker and more engaging customer experience. For more information on Cape Air and their partnership with Google email trish.lorino@capeair.com or call 508-957-6967.

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Post by Ethan Worthington, Multimedia Journalist
Spring 2012 Public Information Office Intern

Photo courtesy Cape Air